Christian Dior London. Daily In-Store Hospitality Staffing Since 2022.
When a luxury fashion house needs staff who reflect the brand, there is no room for compromise.
THE BRIEF
In November 2022 Christian Dior approached Cube to supply waiting staff for the hospitality service offered to clients visiting their flagship store on New Bond Street, London.
The brief was specific. Dior needed people with strong hospitality skills and a warm, confident personality who could interact naturally with a high-net-worth clientele in one of London's most prestigious retail environments. These were not event shifts. This was a daily, ongoing service where the waiting staff would become a consistent and recognisable part of the in-store experience.
Shifts were regular and finished at a reasonable hour. The expectation was that every person placed would reflect the Dior brand in their presentation, their manner and the way they engaged with guests. There was no margin for sending someone who was technically capable but not the right fit for that environment.
What We Delivered
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Initial placement of waiting staff at Christian Dior New Bond Street in November 2022
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Careful candidate selection based on personality, hospitality skill and fit with the Dior brand environment
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Successful integration of the initial team with rapid positive feedback from Dior management
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Gradual growth of the placement to an average of three staff per day across all trading days including weekends and public holidays with the sole exceptions of Christmas Day and Easter Sunday
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Extension of the relationship to the Christian Dior concession at Harrods following the success of the New Bond Street placement
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Close collaboration with Dior managers at Harrods to identify and build a dedicated team of four regular staff for the Harrods location
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Continuous extension of the Harrods placement now approaching twelve months of uninterrupted service
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Ongoing three-way partnership between Cube's operations team, Dior's London managers and the waiting staff themselves
I use Cube to help with our waiting staff. Cube can take pride in the standard of their team as well as their professional, responsive and kind approach.